Tiburon Rum needed a social presence that captured both the product and the lifestyle around it. The goal was to create content that feels elevated and immersive while still standing out in fast-moving feeds. I developed a system using rich, layered imagery with cutout elements that add depth and movement across posts. Each composition pairs bold, direct messaging with visuals that highlight both the drink and its Belizean roots. Layouts are designed to shift between product-focused and lifestyle-driven content without losing consistency. The result is a feed that feels polished, expressive, and built to engage a more adventurous audience.
