The white number
An isometric icon of a light blue stack of paper money or banknotes.
Lane Gardon, CEO of 733 Park, in a suit, pictured next to the company logo on a white background.
Five colored squares with text labels “CONFIDENCE,” “TRUST,” “DIFFERENT,” “SUCCESSFUL,” and “DRIVEN” over a city background.
Graphic showing Gotham and Proxima Nova font examples on a dark blue background with white text.
Two people in business suits shake hands over a desk with a notebook and pen during a professional meeting.
A low-angle view of multiple modern glass skyscrapers reaching toward a bright, cloudy sky in a dense urban center.
A person in a suit holds a smartphone displaying a website with a city skyline image and text about investment.

client

733Park

project

Branding & Web Design

context

733Park needed a brand that matched the level of companies they work with. The goal was to create something more elevated and focused for founders, investors, and executives. I developed a rebrand and website using a glassy blue gradient system, a softened Boston skyline, and minimal iconography to keep the interface clear and refined. The layout uses structured spacing and simple navigation to guide users through complex information without friction. The project received an American Graphic Design Award from GDUSA in 2024 for web design.